I love to call these tips the Marketing Watchwords….
As a digital marketing individual, when you shift from right-time to real-time, you end up with a lot more activity and no actual value.
As a digital marketing individual, you have no idea what the users are doing as they click their way around the digital space.
In these, and many other scenarios, it is wise to step off and leverage the psycho graphic data available in Google Analytics.
You don’t have to guess which groups/segments are more or less valuable. You can simply click on either in-market segment or affinity category on Google Analytics and see the valuable-drill down view.