Marketing Tips #1

Strategy concept with creative light bulb idea modern design template, Vector illustration
Strategy concept with creative light bulb idea modern design template, Vector illustration

I love to call these tips the Marketing Watchwords….

As a digital marketing individual, when you shift from right-time to real-time, you end up with a lot more activity and no actual value.

As a digital marketing individual, you have no idea what the users are doing as they click their way around the digital space.

In these, and many other scenarios, it is wise to step off and leverage the psycho graphic data available in Google Analytics.

You don’t have to guess which groups/segments are more or less valuable. You can simply click on either in-market segment or affinity category on Google Analytics and see the valuable-drill down view.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s