Branding is the most important aspects of any business, large or small, retail or B2B.
It is your brand promise to customers telling them what they can expect from your products or services.
Understanding Branding and brand strategies.
This is how, what, where, when and to whom you plan on communicating and delivering your brand message to.
Whether through advertising, distribution channels or production channels, it is all part of your brand strategy.
- What branding strategy are you putting in place this #2016?
- What your company’s mission?
- What are the benefits and features of your products or services?
- What do consumer and prospects already think of your company?
- What qualities do you want consumers to associate with your company?
Are you even thinking of branding? Here are a few simple, time-tested tips to help you out.
- Get a great logo
- Write down your branding message
- Integrate your brand
- Create a voice for the company that reflects your brand
- Develop your tag line
- Design templates and create brand standards for your marketing
- Be true to your brand
- Be consistent and clear in your messaging.
Branding is not only about getting your target market to select you over the competition, but it is about getting your prospects to see you as the sole provider of that particular product(s) or service(s) because no one does it better than YOU.
Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Branding is strategic. Marketing is tactical.
Branding makes loyal customers, advocates, even evangelists, out of those who buy.
Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees.
Branding helps you achieve the following:
- Clearly delivers your brand message
- Confirms your brand credibility
- Emotionally connects your target prospects and existing customers with your product and or service.
- Motivates the new buyer to buy
- Creates User Loyalty towards your brand.