Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO.
SEO stands for Search Engine Optimization and by many is considered as some manipulative technique that can have an impact on how websites are ranked by search engines.
Only a part of this is correct.
Indeed, optimization for different search engines (e.g. Google, Bing, Yahoo), if done well, can improve a website’s visibility in SERPs (search engine result pages). However, nowadays SEO is no longer about sneaky techniques that are meant to deceive search engines and their users.
In fact, the reason Google is updating its algorithms so often is that it wants to ensure that only good SEO practices are implemented by website owners on a daily basis. Proper techniques are those that not only help a web page rank higher but most of all those that help people find relevant information effortlessly. In the SEO world, we call them white hat techniques.
In other words, SEO is here to serve not only you – a website owner, blogger,entrepreneur but most of all a user who, at the same time, is your potential visitor,follower, happy customer and dedicated brand advocate.
That sounds fair enough, right?
Start your SEO adventure
Below we gathered some of the most trusted SEO tips that will help your own online space become both more visible in the depth of the Internet and more user-friendly.
To keep things organized and as clear to you as possible our list is divided into few sections. (Yes, SEO is a complex and long-term process.) We begin with some small and easy-to-implement tweaks that could have a great impact on your website’s SEO. As we go deeper, you will learn more about SEO, how search engines work and how to build a robust SEO strategy.
While implementing those tips, remember that the best companions in your adventure will be: persistence and consistency in optimizing your website.
Basics of on-page website optimization
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is tolearn about good practices.
This is exactly what we’re about to do now.
1. Make your website’s structure clear, intuitive and up-to-date.
The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers.
Also, an intuitive navigation will work for your visitors as it will help them find what they came for in the least amount of time possible. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it.
2. Include one primary keyword in a page URL.
The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address.Use hyphens (-) instead of underscores (_) in URLs.
3. Use hyphens (-) instead of underscores (_) in URLs.
When you use underscores to separate words in a URL name, Google will read it as one single word. This means that the_best_seo_practices will be treated by search crawlers as ‘thebestseopractices’. That one is hard to read, right?
4. Choose a static URL address instead of a dynamic one.
There are two types of web addresses: static and dynamic.
A static URL looks like that:
A dynamic one can look like this:
While search engines can easily understand both of the URLs, for human beings dynamic URLs are completely illegible.
For instance, if you have a blog on WordPress you can see that a default URL address of a particular post is dynamic. Take a look:
When you click the ‘publish’ button, WordPress will automatically convert it into a static address. However, it will pick random keywords from the blog’s title. In terms of SEO, it would be better if you edit the URL name yourself which is possible as seen above.
5. Keep a URL address brief, descriptive and relevant.
A visitor should be able to tell at a glance what a particular website is all about. If you choose to edit a URL address yourself, you’ll not only work in favor of the keyword optimization, but you’ll also make it easier for a user to understand what he or she can find on a particular website. This way you’ll make a searcher’s life a bit easier.
Title-tag, meta-description and ALT-attribute
6. Create a sweet title-tag for every single page of your website.
A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers (see examples below).
It should be short, catchy and original enough to attract the attention of those people who are your targeted audience. Yes, it means that you should speak their language and present your website in a way that would be attractive to them.
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