Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing.
Infographics are a great way to compile information and present it in an easy, visually digest-able format to your audience. Infographics can be used to tease content from white papers, reports, survey results – just about anything quantifiable. They are also a great way to tell a story about a brand’s journey, present industry facts, etc. In a nutshell, you can put a lot of useful information that adds value to your network in one post.
Use infographics to:
- Tease content: To promote content like a report, white paper or video download you could compile facts from your content and create a branded infographic to promote the piece or landing page. Urge followers to download the main piece of to receive more information.
- Repurpose evergreen content: If you have an old blog post or other evergreen content an infographic may be a good way to breathe new life (and clicks) to it.
- Industry facts/How-to/Education: Content that adds value is the kind of content that your audience will connect with the most. Present facts or educate your audience on your industry or cause. For example a clothing brand could create an infographic on how to dress for different dress codes. Giving your network a little more insight into the bigger picture could be what turns a follower into a customer. Fun facts are great for infographics too! Part entertainment, part value is a great content combination.
- Accompanying content: Sometimes creating accompanying content like a checklist is a good way to promote your main piece. Infographics can include a checklist or other activity to support your goal.
I always suggest using a graphic designer for tasks like these. But if you don’t have a budget here are 5 tools to create your own (free) infographics with:
Some networks like Instagram can be a little trickier to post infographics to because of their format (long and narrow). The workaround? Section off a part of the infographic to use, or use a part of it to create a network specific post. Here’s how Buffer did it:
A few infographic tips to keep in mind:
- Infographics are usually long and narrow images, but you can play with the size.
- Choose statistics or facts that will be interesting to your audience.
- If you are comparing figures make sure to use (what I am calling) tangible terms. In other words compare stats to things people can relate to and not just another number.
- Think visually! Choose numbers that can be easily represented in images or charts.
- Give references to sources used for facts or statistics (if any) on the bottom of your graphic.
- Have fun! Use fun colors, graphics, and charts. This is a chance for you to show off your brand’s personality.
- Don’t forget to include your brand’s info
And lastly, check out Buffer’s list of the 11 best infographics of 2015 to get some ideas for 2016 flowing in your head.
Can you see yourself or your brand using infographics in your social media marketing?
Written by: Dhariana Lozano
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