Social Media Cheat Sheet 2016: Must-Have Image Sizes!

Searching for the ultimate social media cheat sheet?

I’ve been looking forever, and can’t find one that’s completely correct. So I made my own!

Simple – but accurate! Outdated infographics  are still widely posted and shared, despite their misinformation. Here are the updated social media sizes, as of January 10, 2016.

January 2016: Twitter sizes updated to new square format.

November 2015: Tumblr sizes added (text only).

September 2015: Instagram sizes updated to new UNsquare format.
The 640 pixel width was scrapped for higher resolution 1080 in July 2015.

I’ve included ALL essential sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube on the chart.

Please leave a comment if any need to be corrected. I’ll update as quickly as possible!

Social Media Photo Sizes Quick Reference  

Here’s a brief rundown of some critical social media photo sizes.

My TOP recommended size: 1200 pixels square is ideal for Facebook posts, Instagram photos, and Twitter images.

Facebook Photo Sizes

Update Sept 2015: There have been some minor changes to the Facebook cover photo regarding size and position of the profile picture and buttons. Please see this post for details and to download a template: Facebook Cover Photo 2015 Template.

Twitter Photo Sizes

Update January 2016: Twitter images are no longer cropped to a horizontal in the stream, but are seen in full, up to a square. For details: Twitter image update

Google+ Photo Sizes

LinkedIn Photo Sizes

You can upload a banner image for your profile page, which LinkedIn calls a “background.”

  • LinkedIn profile “background”: try 1500 x 500 | How to repurpose your Twitter header for LinkedIn
  • Linked in profile picture: 500 x 500
  • LinkedIn Cover photo size: 646 x 220
  • LinkedIn status update OR blog post image size: 698 x 400
  • LinkedIn logo size: 400 x 400 square. No more horizontal as of July 2015.

Pinterest Photo Sizes

Updated January 2016! Some sources say 735 is one pixel less than the true pin width, so I updated the chart. The ideal height is 1.5 to 3.5 times the width (736 x 1104 to 2,576 pixels). Taller pins will be cropped in the stream.

Instagram Photo Sizes

Update Sept 2015: Instagram posts are no longer limited to square! For details, read: Instagram Photo Format Breaks Out of the Box!

YouTube Photo Sizes

  • YouTube Channel Art size: 2560 x 1440 | Right click to download template
  • Be sure to check the template as cropping varies widely from TV to mobile to desktop
  • Video thumbnail: 1280 x 720
  • Channel icon: 800 x 800

Tumblr Photo Sizes

It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform.

I don’t use Tumblr and decided not to add it to the cheat sheet, since I won’t know if things change. But it’s been requested so I’m adding what I found, below.

Since Tumblr is so customizable and each theme is so different, you’ll have to check your particular theme for guidelines. All sizes vary by theme.

  • Tumblr header size: Check your theme. I couldn’t find any info.
  • Tumblr profile photo size: minimum 128 x 128 jpg, gif, png, or bmp file.
  • Tumblr image post: Dash image size maximum 1,280 x 1,920, shows in feed at 500 x 750.
    Images can’t exceed 10 MB.
    Animated GIFS must be under 1 MB and max at 540 pixels.

Social Media Cheat Sheet 2016: Must-Have Image Sizes

You can embed the cheat sheet on your own blog with the code below the graphic.

Free Members can download a printable version by logging in (Or get a free membershiphere!)

Help battle the misinformation being passed around. Size does matter!

Pin and share this complete social media cheat sheet with your friends and followers.

Updated for 2016! Social Media cheat sheet with social media image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube. Get yours!



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