Now that 2016 is here, it’s time to take stock of last year’s successes and make sure you are optimizing your marketing strategies for the new year. Social media continues to be a crucial component of any well-rounded campaign, and marketers are finding that audiences from all demographics are now well-represented online. To make sure you are engaging with, and converting, as many of these potential customers as possible, incorporate these five social media marketing strategies into your 2016 campaigns:
Invest in Marketing Automation Software
With all of the channels available to marketers today, it is nearly impossible to post every piece of content individually while still making sure you are targeting the right audience. For any size business, marketing automation software streamlines the process so that you always have a complete look at your well-integrated and active online presence, without having to sacrifice your team’s time.
Leverage Thought Leadership
While social media is a great way to directly engage with your existing and potential clients, make sure that you are also taking full advantage of thought leadership. Poise your brand as an industry expert by regularly posting compelling content (LinkedIn’s blogs are excellent for this), and engaging with the issues surrounding your industry—don’t just use publishing platforms as a channel through which to plug your business. Consistently posting new content will mean that you stay in the forefront of users’ minds.
Try New Networks
This year, diversify your social media marketing and conquer! While it may seem like new social media platforms are popping up every day, you don’t want to miss out on your target audience because you aren’t on a network. Make 2016 the year that you add some diversity; you probably tried Pinterest and Instagram in 2015, so in 2016, try Snapchat and Periscope!
Be a Curator, Not a Salesman
While you need to make sure you have a presence on major platforms, you also want to be sure that content is appropriately tailored to each platform’s strengths. When planning for Snapchat and Periscope, recognize that these networks take advantage of live and time-sensitive information, whereas, on Twitter, you may be focused on information that is relevant to your audience, industry, or company culture. Don’t saturate your social media with sales pitches, and instead, try and share things that your audience will find interesting.
A key thing to remember is to keep your content integrated across platforms and all of your marketing channels. This doesn’t mean that you shouldn’t tailor content to each particular network, but rather that you should make sure your content is integrated with your goals, so you can note where you are converting sales and where you may need to try a different approach.
Author: Andy Beohar