Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.
And although there are many ways to measure and improve the ability of your email program to deliver the goods, generating clicks and Web traffic from your emails is a primary indicator of what’s of value to your subscribers. It’s a simple premise: If your content rocks, you build trust and get clicks.
If, however, your emails are so dry inside that they’d prick your subscribers’ fingers if they were to tap on one of the links, you need to change something.
So how can you begin to optimize your newsletters and your lead nurturing, event, and other emails for more clicks? Start in any of the following four areas.
Read more: http://www.marketingprofs.com/articles/2016/29194/four-email-optimizations-that-will-increase-your-click-through-rates#ixzz3xzDejUsv