The Top Email Marketing Challenges of 2016

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Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.

Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.

The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.

Some 44.3% of respondents say earning new subscribers will be one of their top two email marketing challenges this year; 41.5% say creating compelling content will be a major challenge; and 26.3% cite increasing open rates.

Marketers say their biggest email marketing challenges of 2015 were increasing open rates (51.4% cite it as one of their top two challenges), creating compelling content (43.7%), and earning new subscribers (41.5%).

About the research: The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.

Read more: http://www.marketingprofs.com/charts/2016/29179/the-top-email-marketing-challenges-of-2016#ixzz3xyubAwCR

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Written by: Ayaz Nanji

Follow on twitter: @ayoolaogunyomi | email: ayoola.ogunyomi@gmail.com | whatsapp:(+234)703-331-9470 | LinkedIn: http://bit.ly/236Q0FG   | Facebook: http://on.fb.me/1P9jBKq

 

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