2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter.

analysis-7

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  • Visual marketing has become a form of content for marketers, business owners and bloggers.

  • Marketers use visuals in their social media marketing strategy (video inclusive).

  • Video content will represent about 74% of all internet traffic in 2017.

  • Projections show that video will make up 80% of internet traffic by 2019.

  • Marketers believe that video has a direct impact on their business that still images.

  • Marketers are of the opinion that video will be critical to content marketing success in 2017.

  • Consumers are more likely to watch video about a product than read about it.

  • In 2017, business owners and marketers will increase their investment in video marketing.

  • Video will increase the Click through rate and open rate of email marketing in 2017.

  • In 2017, there will be more video upload by marketers and consumers than in 2016

  • Online users will spend more time watching live videos than traditional videos.

  • There will be more video play on mobile devices than any other device.

  • Tweets with images receive more retweets than tweets without images.

  • About 50% of marketers will prefer Instagram fas their most important social media platform.

  • Snapchat users share 9,000 photos per second.

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