2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter.


[ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit

  • Visual marketing has become a form of content for marketers, business owners and bloggers.

  • Marketers use visuals in their social media marketing strategy (video inclusive).

  • Video content will represent about 74% of all internet traffic in 2017.

  • Projections show that video will make up 80% of internet traffic by 2019.

  • Marketers believe that video has a direct impact on their business that still images.

  • Marketers are of the opinion that video will be critical to content marketing success in 2017.

  • Consumers are more likely to watch video about a product than read about it.

  • In 2017, business owners and marketers will increase their investment in video marketing.

  • Video will increase the Click through rate and open rate of email marketing in 2017.

  • In 2017, there will be more video upload by marketers and consumers than in 2016

  • Online users will spend more time watching live videos than traditional videos.

  • There will be more video play on mobile devices than any other device.

  • Tweets with images receive more retweets than tweets without images.

  • About 50% of marketers will prefer Instagram fas their most important social media platform.

  • Snapchat users share 9,000 photos per second.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s