All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017.

Here are some statistics content marketers should note in 2017 in building your business.

  • People use adblockers on their devices hence Marketers should know that the number of people reached when running PPC, paid search marketing  and display  campaign targeting certain audience might be blocked and not impactful.

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  • Make use of infographics in getting your marketing campaign to resonate  and stick with people on social media. Hence, there will be an emerging visual marketing market in 2017.

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  • There will be an increase in video marketing budget in 2017. 91% of businesses will maintain and increase their video marketing spend.

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  • 93% of B2B marketers say that social media is their number one tactics for content creation and distribution. A large percentage will make use of  LinkedIn as part of their content marketing strategy.

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  • Personalisation is key and critical for a successful content engagement and marketing in 2017.

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  • Companies across the globe will hire content marketers to create, distribute and share content in order to engage their audience, generate lead and improve on the brand presence and other marketing goals.

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  • Are consumers spending their time online? The answer is Yes. People spend an average of 37 seconds reading content marketing articles.

  • Successful content marketers experience 7.8x more website traffic than businesses that don’t produce quality content.

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  • Everyone knows that mobile is taking over in 2017 and a large percentage of content will be create for and on this platform. 51% of businesses are dedicating more of their budgets to mobile content publishing.

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So how do we get in this game? We will love to hear from you.

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