YouTube trends to watch out for in 2017

​ What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily.  1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat?  [...]

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Build something worth it! 

​ You either do it well or you DON'T bother doing it!  Consider yourself in the things you do. 

MailChimp gives users the ability to create Facebook Ad Campaigns

The email provider has announced the introduction of Facebook (NASDAQ:FB) ad campaign  which will help users engage with existing customers and reach out to new ones.  The platform for Facebook ad campaign can be accessed from the same place on the website where MailChimp users can create their email marketing campaigns.  With this development,  we [...]

Steps to consider when creating content. 

​Have you ever thought of Content creation and Marketing in this regard?  1. Start by listening to your audience or customers  2. Ensure you conduct an audience research via communities,  forums or data research online 3. Find out what your audience are saying about your brand,  the industry you are in  and products or services [...]

Video Marketing 

​"No other Marketing Medium can communicate as quickly and effectively as Video"  How are you effectively transforming your marketing strategies to incorporate this recent discovery.  We at @rymarketin believe that video will dominate about 85% of the digital content space and if you haven't started using videos in your brand's communication - you are planning [...]

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

In 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about "troubling trends" in the industry, for instance, answers coming from the two disciplines were almost diametrically opposed. Marketers complained that agencies "haven't figured out [...]

Snapchat Advertisers Can Now Target the App’s Users

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. [...]

Mobile ‘Click Injection’ Fraud Projected To Rise This Year

Adjust, a mobile attribution and analytics firm and provider of fraud prevention tools, on Thursday said so-called “click injection” fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. Adjust said the “click injection” approach allows app publishers to make money by injecting fake “clicks” from a user’s device [...]

20 Marketing Experts Predict the Future of Snapchat in 2017

Will 2017 be a banner year for Snapchat, or will the social media-turned-camera company fall short of expectations? We asked some experts to weigh in. 39 days until 20,000+ global leaders come together for SMW February Conference. Learn more. It’s been a busy few months for Snapchat’s recently-rebranded parent company, Snap Inc., which has made [...]