What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily. 1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat? [...]
Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]
In 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about "troubling trends" in the industry, for instance, answers coming from the two disciplines were almost diametrically opposed. Marketers complained that agencies "haven't figured out [...]
Adjust, a mobile attribution and analytics firm and provider of fraud prevention tools, on Thursday said so-called “click injection” fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. Adjust said the “click injection” approach allows app publishers to make money by injecting fake “clicks” from a user’s device [...]
Every day it seems a new feature is launched by Zuckerberg and his team -- features that make our experience on the platform unique. Facebook has proven itself to be the digital leader of today - as Facebook.com is one of the most advance public-facing website out there. There are many things we can do [...]
Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]
Apple Inc. is being sued by a couple whose 5-year-old daughter was killed due to a car crash. The accident occurred when the SUV crashed into the rear of their car at speed. The driver is claimed to be using Apple's popular app, FaceTime. As claimed by the BBC, the driver of the SUV was [...]
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