YouTube trends to watch out for in 2017

​ What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily.  1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat?  [...]

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Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

In 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about "troubling trends" in the industry, for instance, answers coming from the two disciplines were almost diametrically opposed. Marketers complained that agencies "haven't figured out [...]

Snapchat Advertisers Can Now Target the App’s Users

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. [...]

Mobile ‘Click Injection’ Fraud Projected To Rise This Year

Adjust, a mobile attribution and analytics firm and provider of fraud prevention tools, on Thursday said so-called “click injection” fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. Adjust said the “click injection” approach allows app publishers to make money by injecting fake “clicks” from a user’s device [...]

2016’s Biggest Social Media Stories: proof that last Year wasn’t entirely the worst

Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

A year in review … SMW Lagos 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. SMW Lagos 2016 was truly a break out year with record attendance and online engagement. In just 4 years the conference have grown from [...]

What do marketers need to know about how Facebook distributes media?

Earlier today, I took upon myself to finding out how really Facebook distributes media and  how marketers are using it to find the right audience and customers. Facebook is a sophisticated advertising platform where video rules. Your page is the most powerful tool that can help you distribute content and information. Today's leading marketers are [...]

A roundup of a few social media marketing platforms you need to note in 2017.

Here's our roundup of a few social media marketing platforms you need to note in 2017 to grow your online presence whether you an entrepreneur or marketer.  They are simple, effective and can be automated.  We will advice you to reflect on last year social media landscape and where they might be headed to and [...]