What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily. 1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat? [...]
Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]
It's time to get serious about Twitter.
The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]
Here are some trends to show the impact of visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]
`Did you know? There are more than 600 million monthly active users on Instagram Instagram counts over 300 million daily active users 5 out of 10 Instagrammers follow businesses and brands on the platform Thoughts on this? Here's an infographic-timeline of the platform's year, which comes courtesy of Robert Katai. Original content by: Irfan Ahmad January 03, 2017.
Here's our roundup of a few social media marketing platforms you need to note in 2017 to grow your online presence whether you an entrepreneur or marketer. They are simple, effective and can be automated. We will advice you to reflect on last year social media landscape and where they might be headed to and [...]
1. Don't spam with your hashtags. Keep it simple (3-5) tags. 2. Make use of the right hashtags for easy recognition and visibility of your tweets. 3. Specific is better in hashtag marketing to reach out to audience interested in specific topics only. 4. Keep hashtag marketing simple. Don't string to many words with a [...]
Here are tips every marketer need to consider in making marketing decisions for the Generation Y/Millennials: 1. Millennials spend most of their time online if not more. 2. Millennials crave for content-driven media. 3. Millennials share, liking, tweeting, snapping, commenting, following and trusting what they feel is authentic. 4. Millennials require marketers to speak their [...]
1. More video content is uploaded to the web in a single month than TV in decades 2. 65% of video viewers watch more than 3/4 of a video. 3. 28% of smartphone users watch a video on their device at least once a day. 4. 55% of people watch videos everyday and 78% of [...]