YouTube trends to watch out for in 2017

​ What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily.  1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat?  [...]

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]

It’s time to get serious about Twitter. All you need to grow your social media presence.

It's time to get serious about Twitter.

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]

Instagram changes in 2016 and what you Need to Know.

`Did you know? There are more than 600 million monthly active users on Instagram Instagram counts over 300 million daily active users 5 out of 10 Instagrammers follow businesses and brands on the platform Thoughts on this? Here's an infographic-timeline of the platform's year, which comes courtesy of Robert Katai. Original content by: Irfan Ahmad January 03, 2017.

A roundup of a few social media marketing platforms you need to note in 2017.

Here's our roundup of a few social media marketing platforms you need to note in 2017 to grow your online presence whether you an entrepreneur or marketer.  They are simple, effective and can be automated.  We will advice you to reflect on last year social media landscape and where they might be headed to and [...]

Marketing for Millennials 

Here are tips every marketer need to consider in making marketing decisions for the Generation Y/Millennials: 1. Millennials spend most of their time online if not more. 2. Millennials crave for content-driven media. 3. Millennials share, liking,  tweeting, snapping, commenting,  following and trusting what they feel is authentic. 4. Millennials require marketers to speak their [...]