Video Marketing 

​"No other Marketing Medium can communicate as quickly and effectively as Video"  How are you effectively transforming your marketing strategies to incorporate this recent discovery.  We at @rymarketin believe that video will dominate about 85% of the digital content space and if you haven't started using videos in your brand's communication - you are planning [...]

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

In 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about "troubling trends" in the industry, for instance, answers coming from the two disciplines were almost diametrically opposed. Marketers complained that agencies "haven't figured out [...]

Snapchat Advertisers Can Now Target the App’s Users

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. [...]

20 Marketing Experts Predict the Future of Snapchat in 2017

Will 2017 be a banner year for Snapchat, or will the social media-turned-camera company fall short of expectations? We asked some experts to weigh in. 39 days until 20,000+ global leaders come together for SMW February Conference. Learn more. It’s been a busy few months for Snapchat’s recently-rebranded parent company, Snap Inc., which has made [...]

Startup Aira is building a technology platform for blind and visually impaired people, blending artificial intelligence, wireless and wearables

Aira empowers the blind to experience their world and surroundings like never before. Aira’s platform – a product of AT&T’s Foundry for Connected Health incubator in Houston, Texas – will mix wearables, connectivity and human-assisted artificial intelligence (AI) to give users accurate information about their surroundings quickly and efficiently. “We are thrilled to be connected [...]

Introducing: The Facebook Journalism Project

Facebook is a new kind of platform and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. We know that our community values sharing and discussing ideas and news, and as a part of our service, we care a great deal [...]

Can Azealia Banks be suspended by Facebook?

Azealia Banks has in recent times been involved in more drama via her social media antics. This controversial rapper’s Facebook account has been suspended or deleted following some harsh comments made about Brazil. Banks claimed the people of Brazil had to eat farofa, which translates to crumbs, in a post that sparked outraged from Brazilians. “Does [...]

Apple Being Sued Over FaceTime Car Crash Tragedy

Apple Inc. is being sued by a couple whose 5-year-old daughter was killed due to a car crash. The accident occurred when the SUV crashed into the rear of their car at speed. The driver is claimed to be using Apple's popular app, FaceTime. As claimed by the BBC, the driver of the SUV was [...]