Snapchat Advertisers Can Now Target the App’s Users

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. [...]

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2016’s Biggest Social Media Stories: proof that last Year wasn’t entirely the worst

Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]