Steps to consider when creating content. 

​Have you ever thought of Content creation and Marketing in this regard?  1. Start by listening to your audience or customers  2. Ensure you conduct an audience research via communities,  forums or data research online 3. Find out what your audience are saying about your brand,  the industry you are in  and products or services [...]

2016’s Biggest Social Media Stories: proof that last Year wasn’t entirely the worst

Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]

What you need know about Social Media Campaigns! 

I sat on my desk thinking to myself 'what could Hillary Clinton have done in terms of media campaigns to be sworn as President.  I began a conversation with colleagues which led to fractions in the office (☺). Could it be that "political social media"or social media  campaigns in general are beyond tweets, shares, endorsements, [...]