YouTube trends to watch out for in 2017

​ What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily.  1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat?  [...]

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Hidden Features on Facebook you should get acquainted with

Every day it seems a new feature is launched by Zuckerberg and his team -- features that make our experience on the platform unique. Facebook has proven itself to be the digital leader of today - as Facebook.com is one of the most advance public-facing website out there. There are many things we can do [...]

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

Instagram changes in 2016 and what you Need to Know.

`Did you know? There are more than 600 million monthly active users on Instagram Instagram counts over 300 million daily active users 5 out of 10 Instagrammers follow businesses and brands on the platform Thoughts on this? Here's an infographic-timeline of the platform's year, which comes courtesy of Robert Katai. Original content by: Irfan Ahmad January 03, 2017.

A year in review … SMW Lagos 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. SMW Lagos 2016 was truly a break out year with record attendance and online engagement. In just 4 years the conference have grown from [...]

What you need know about Social Media Campaigns! 

I sat on my desk thinking to myself 'what could Hillary Clinton have done in terms of media campaigns to be sworn as President.  I began a conversation with colleagues which led to fractions in the office (☺). Could it be that "political social media"or social media  campaigns in general are beyond tweets, shares, endorsements, [...]