MailChimp gives users the ability to create Facebook Ad Campaigns

The email provider has announced the introduction of Facebook (NASDAQ:FB) ad campaign  which will help users engage with existing customers and reach out to new ones.  The platform for Facebook ad campaign can be accessed from the same place on the website where MailChimp users can create their email marketing campaigns.  With this development,  we [...]

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

In 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about "troubling trends" in the industry, for instance, answers coming from the two disciplines were almost diametrically opposed. Marketers complained that agencies "haven't figured out [...]