MailChimp gives users the ability to create Facebook Ad Campaigns

The email provider has announced the introduction of Facebook (NASDAQ:FB) ad campaign  which will help users engage with existing customers and reach out to new ones.  The platform for Facebook ad campaign can be accessed from the same place on the website where MailChimp users can create their email marketing campaigns.  With this development,  we [...]

Is Uber watching you?

Uber may be more surveillance-happy than it would like customers to think, according to the Center for Investigative Reporting. The ride-hailing app startup also reportedly has a habit of deleting files of interest to law enforcement. A former Uber employee has said employees abuse access to features allowing them to keep tabs on users including [...]

Have you got a  “Laser-Like Focused campaign for 2017?

We simply put it as: "A successful Marketer is the average man with a laser-like focused campaign" Thoughts on this? We will love to see your interpretation of this quote to your goal for 2017.

2016’s Biggest Social Media Stories: proof that last Year wasn’t entirely the worst

Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]

Instagram changes in 2016 and what you Need to Know.

`Did you know? There are more than 600 million monthly active users on Instagram Instagram counts over 300 million daily active users 5 out of 10 Instagrammers follow businesses and brands on the platform Thoughts on this? Here's an infographic-timeline of the platform's year, which comes courtesy of Robert Katai. Original content by: Irfan Ahmad January 03, 2017.

A year in review … SMW Lagos 2016

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. SMW Lagos 2016 was truly a break out year with record attendance and online engagement. In just 4 years the conference have grown from [...]

Steps in using LinkedIn to generate leads. 

To many,  LinkedIn is nothing other than a professional website, to others a platform for career growth or job market place or a great networking tool. What does LinkedIn mean to you as a marketer? Target and reach over 450Million professionals around the world.  By networking  content marketing and branding, you can grow your business with these [...]

What you need know about Social Media Campaigns! 

I sat on my desk thinking to myself 'what could Hillary Clinton have done in terms of media campaigns to be sworn as President.  I began a conversation with colleagues which led to fractions in the office (☺). Could it be that "political social media"or social media  campaigns in general are beyond tweets, shares, endorsements, [...]