MailChimp gives users the ability to create Facebook Ad Campaigns

The email provider has announced the introduction of Facebook (NASDAQ:FB) ad campaign  which will help users engage with existing customers and reach out to new ones.  The platform for Facebook ad campaign can be accessed from the same place on the website where MailChimp users can create their email marketing campaigns.  With this development,  we [...]

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Video Marketing 

​"No other Marketing Medium can communicate as quickly and effectively as Video"  How are you effectively transforming your marketing strategies to incorporate this recent discovery.  We at @rymarketin believe that video will dominate about 85% of the digital content space and if you haven't started using videos in your brand's communication - you are planning [...]

Snapchat Advertisers Can Now Target the App’s Users

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. [...]

Hidden Features on Facebook you should get acquainted with

Every day it seems a new feature is launched by Zuckerberg and his team -- features that make our experience on the platform unique. Facebook has proven itself to be the digital leader of today - as Facebook.com is one of the most advance public-facing website out there. There are many things we can do [...]

Introducing: The Facebook Journalism Project

Facebook is a new kind of platform and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. We know that our community values sharing and discussing ideas and news, and as a part of our service, we care a great deal [...]

It’s time to get serious about Twitter. All you need to grow your social media presence.

It's time to get serious about Twitter.

Have you got a  “Laser-Like Focused campaign for 2017?

We simply put it as: "A successful Marketer is the average man with a laser-like focused campaign" Thoughts on this? We will love to see your interpretation of this quote to your goal for 2017.

2016’s Biggest Social Media Stories: proof that last Year wasn’t entirely the worst

Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]