YouTube trends to watch out for in 2017

​ What are the trends we predict to see on YouTube in 2017 as the marketplace continues to grow and more video content are developed daily.  1. Will YouTube be just a collector of videos? Or it will solidify to become a social network as marketers focus their socials on Instagram, Facebook, twitter and Snapchat?  [...]

Build something worth it! 

​ You either do it well or you DON'T bother doing it!  Consider yourself in the things you do. 

Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]

2017 Content Marketing analysis

Here are some trends to show the impact of  visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]

What you need know about Social Media Campaigns! 

I sat on my desk thinking to myself 'what could Hillary Clinton have done in terms of media campaigns to be sworn as President.  I began a conversation with colleagues which led to fractions in the office (☺). Could it be that "political social media"or social media  campaigns in general are beyond tweets, shares, endorsements, [...]

Marketing for Millennials 

Here are tips every marketer need to consider in making marketing decisions for the Generation Y/Millennials: 1. Millennials spend most of their time online if not more. 2. Millennials crave for content-driven media. 3. Millennials share, liking,  tweeting, snapping, commenting,  following and trusting what they feel is authentic. 4. Millennials require marketers to speak their [...]