MailChimp gives users the ability to create Facebook Ad Campaigns

The email provider has announced the introduction of Facebook (NASDAQ:FB) ad campaign  which will help users engage with existing customers and reach out to new ones.  The platform for Facebook ad campaign can be accessed from the same place on the website where MailChimp users can create their email marketing campaigns.  With this development,  we [...]

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Steps to consider when creating content. 

​Have you ever thought of Content creation and Marketing in this regard?  1. Start by listening to your audience or customers  2. Ensure you conduct an audience research via communities,  forums or data research online 3. Find out what your audience are saying about your brand,  the industry you are in  and products or services [...]

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

In 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about "troubling trends" in the industry, for instance, answers coming from the two disciplines were almost diametrically opposed. Marketers complained that agencies "haven't figured out [...]

Snapchat Advertisers Can Now Target the App’s Users

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. [...]

Is Uber watching you?

Uber may be more surveillance-happy than it would like customers to think, according to the Center for Investigative Reporting. The ride-hailing app startup also reportedly has a habit of deleting files of interest to law enforcement. A former Uber employee has said employees abuse access to features allowing them to keep tabs on users including [...]

Hidden Features on Facebook you should get acquainted with

Every day it seems a new feature is launched by Zuckerberg and his team -- features that make our experience on the platform unique. Facebook has proven itself to be the digital leader of today - as Facebook.com is one of the most advance public-facing website out there. There are many things we can do [...]

2016’s Biggest Social Media Stories: proof that last Year wasn’t entirely the worst

Social networks had a huge influence on the presidential election in 2016, especially Facebook and Twitter. One new regarding a company Microsoft closed one of the highest-profile acquisition in social media history. These are just two of the picks for the most significant social stories of 2016. 2016's Biggest Social Media Stories Social media had [...]

All you need to know about content marketing in 2017

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]

Instagram changes in 2016 and what you Need to Know.

`Did you know? There are more than 600 million monthly active users on Instagram Instagram counts over 300 million daily active users 5 out of 10 Instagrammers follow businesses and brands on the platform Thoughts on this? Here's an infographic-timeline of the platform's year, which comes courtesy of Robert Katai. Original content by: Irfan Ahmad January 03, 2017.

Steps in using LinkedIn to generate leads. 

To many,  LinkedIn is nothing other than a professional website, to others a platform for career growth or job market place or a great networking tool. What does LinkedIn mean to you as a marketer? Target and reach over 450Million professionals around the world.  By networking  content marketing and branding, you can grow your business with these [...]