"No other Marketing Medium can communicate as quickly and effectively as Video" How are you effectively transforming your marketing strategies to incorporate this recent discovery. We at @rymarketin believe that video will dominate about 85% of the digital content space and if you haven't started using videos in your brand's communication - you are planning [...]
Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working to develop new measurement services for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a [...]
It's time to get serious about Twitter.
The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action is taking a new shape in 2017. Here are some statistics content marketers should note in 2017 in building your business. People use adblockers on their [...]
Here are some trends to show the impact of visual content on reach, engagement, and sales on social platforms such as Facebook, Snapchat, Instagram, and Twitter. [ File # csp12328464, License # 3094372 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / alphaspirit Visual marketing [...]
`Did you know? There are more than 600 million monthly active users on Instagram Instagram counts over 300 million daily active users 5 out of 10 Instagrammers follow businesses and brands on the platform Thoughts on this? Here's an infographic-timeline of the platform's year, which comes courtesy of Robert Katai. Original content by: Irfan Ahmad January 03, 2017.
Earlier today, I took upon myself to finding out how really Facebook distributes media and how marketers are using it to find the right audience and customers. Facebook is a sophisticated advertising platform where video rules. Your page is the most powerful tool that can help you distribute content and information. Today's leading marketers are [...]
1. Don't spam with your hashtags. Keep it simple (3-5) tags. 2. Make use of the right hashtags for easy recognition and visibility of your tweets. 3. Specific is better in hashtag marketing to reach out to audience interested in specific topics only. 4. Keep hashtag marketing simple. Don't string to many words with a [...]
Here are tips every marketer need to consider in making marketing decisions for the Generation Y/Millennials: 1. Millennials spend most of their time online if not more. 2. Millennials crave for content-driven media. 3. Millennials share, liking, tweeting, snapping, commenting, following and trusting what they feel is authentic. 4. Millennials require marketers to speak their [...]
Visual engagement is a powerful option — but only if you know how to take advantage of it while keeping your reputation intact. People love to see images on social media. Simply including an image with your written post will instantly double your user engagements—if not more—and help you build an audience bigger and faster. [...]